Case Studies

Case Study

Boehringer Ingelheim Pharmaceuticals, Inc. in partnership with the National Stroke Association


Atrial fibrillation, also known as AFib, is an irregular sustained heartbeat caused by a quivering of the upper chambers of the heart, called the atria. It is the most common serious heart arrhythmia, and affects more than 2.3 million people nationwide. The most serious complication of AFib is stroke. In fact, AFib patients are nearly five times more likely to suffer a stroke than those without the condition. Less than 40% of patients take the initiative to ask their HCP, about their personal risk of stroke or stroke prevention treatment


AFib is constantly working to promote awareness and reach the patients with information.

With the support of healthcare professionals and family and friends, people with AFib can strive to maximize their health. Generating awareness is the key to helping patients understand the conditions and the goal is to offer tips, discussions and insights about how to collaborate with healthcare professionals to help reduce the risk of AFib-related stroke.


Two years in a row we initiated a live webcast which reaches hundreds of patients and patient advocates. The webcast enabled us to bring together leading experts in the field of AFib, as well as a patient who has graciously agreed to share some of her own personal experiences, all while we unveil compelling new survey findings. The webcast reach more then 500 participants.

Case Study

Brookings Institute


The Brookings Institution came to us to do a live, multi-camera webcast so people around the world could watch their day long conference that was being held in Chicago. The conference was planned in stages with different speakers throughout the day culminating with a panel of highly notable Mayors from large cities around the country. The entire days meetings and discussions were available live on the Brookings website.


Big Shoulders worked in collaboration with the technical consultant as well as internal communications department to plan a strategy to capture the video and audio as well as and put them out on the web for anyone to watch. In addition to the webcast, Big Shoulders was also responsible for the images going to the very large projection screens located on either side of the stage.


The live streaming of their 6 hour event allowed people who could not attend in Chicago to watch segments of the meeting at their designated time or on an on-demand basis. Over the 6 hours of meetings, Big Shoulders reported that over 700 people tuned in to watch and listen.


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