03 Apr Use Drone Photography To Promote Your Business

When you want to create corporate videos, you want content that can stand out and draw attention to your business. One way to create unique shots and draw attention to your project is with the use of drone photography. Drones equipped with high-quality cameras can fly in many locations and provide stunning footage.

Learn some of the unique ways to use drone photography and help promote your business.

Location Showcase

Whether you’re opening a new business, remodeling your old business, or just want to show off the area, you can use professional drones to showcase the location. A business location showcase offers an ideal way to show off your property and the elements your business has to offer.

For example, a drone could fly around the whole exterior of your business. A drone could fly down the street and then hover on the outside of your business to showcase the front. If your business has a main sign or logo, then a drone could start from the ground and fly upwards to end the shot on your business logo.

Advanced drones feature exact GPS locations and give filmmakers the opportunity to create an exact flight path that can showcase all the elements of your business in a single video shot. You could use video shots like this for promotions on your website, through commercial production, or through corporate videos produced for employees.

Event Highlight Reel

If your business hosts special events, drones can help create a unique highlight reel. The highlight reel can include shots of the event and everyone involved. For example, if you have a large line outside of the event, then a drone can fly high above to capture footage of the lines and showcase the interest of the event.

If the event includes special attractions like a live band, stage show, or other elements, then a drone could capture that footage as well. The footage provides a lot of ways to hype your business, showcase unique elements, and promote your business’s success in the future.

You can mix the footage with audio clips or on-screen text that highlights some of the features from events and ways the events were a success.

Holiday Videos

The holiday season provides a great opportunity to capture stunning drone video footage and can really help promote your business. If your company uses special holiday lights or has decorations up, consider drone footage captured at night. The night footage can highlight holiday lights and really showcase different celebrations.

Along with winter holidays, consider other holidays throughout the year where you may want to highlight footage. For example, if you have a great pumpkin display at your business, you could use drones to help make your display stand out.

Your business may use the holiday videos to showcase upcoming holiday events or as a digital greeting card. The greeting card can represent the holidays and really showcase the time and effort you took to promote your business.

Employee Profiles

While drones can capture wide-angle shots of your business, you can also utilize the technology to focus on specific employees as well. For example, a drone shot could start with a close-up of an employee that stands in front of a business. The drone could slowly pull out and rise up to show the employee in front of the business.

An employee may not stand right in front of the business. For example, if you want to showcase a little personality, you could have an employee do a shot at a beach that showcases their love for the water. The unique drone footage can help the shots really stand out and create a compelling employee video for your website and social media profiles.

Time Lapse Videos

The advanced drone technology allows videographers to capture the same drone shot over and over again using detailed maps and controls. If you build your business from the ground up, then you have the opportunity to showcase the construction of your business with drone photography. One way to do this is with a time-lapse video.

A drone can capture aerial footage of a construction site on a daily or weekly basis. Once all the footage gets captured, professional video editors can stitch together the footage to showcase the time-lapse video of your business coming together. The video can act as a great promotional tool to promote the options of your business.

Once your business opens, the video acts as a great look back at where the business started and can really help you reflect on the long journey to opening your business.

For more information on drone video coverage, contact us at Big Shoulders Digital Video Productions. We can help plan and execute your drone videos from start to finish. Along with drone shots, we can integrate standard high-quality video footage as well.